https://www.amstk.com/about daily 0.75 2022-07-24 https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/0cb6d90d-3dc3-4407-af63-da14f4a22764/About+me.jpg https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/e3b6bd2c-007e-4778-ad0f-db4a1a669058/D-69.jpg Contact https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/f5344d65-416f-4c46-9780-20c70e85ddb1/D-100.jpg Contact https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/a3a3c6d8-9273-41b4-98ff-7fa4c64f2a6a/D-54.jpg Contact https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/a775bece-d5c6-4f81-a5a7-856b385aa5d2/D-5.jpg Contact https://www.amstk.com/work daily 1.0 2022-08-02 https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/f5acbf39-f3bd-438e-b266-14eb5bb9b86f/CL-6.jpg Amstk https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/ad8ae404-2849-460d-9c4d-2e214b8473aa/CL-1.jpg Amstk https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/a3b0b07c-a2d2-4759-901f-c35c16e07c5a/CL-5.jpg Amstk https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/fc341b6f-921d-4d57-8eab-4166c61bc22c/CL-4.jpg Amstk https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/4f39f44a-0842-4515-87d4-6570f9c90dfd/CL-3.jpg Amstk https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/777ac4d0-91a5-4ae1-857e-84a5a715615e/CL-2.jpg Amstk https://www.amstk.com/work/travel-experience-hub monthly 0.5 2022-07-21 https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/4a86475f-cc64-44eb-9e0e-f4ea9769a076/TE-hero.jpg Amstk - Alaska Airlines Travel Experience Hub - Alaska Airlines Travel Experience Hub product design / UI / UX research / content strategy The information surrounding the inflight products for Alaska Airlines had not been addressed or updated in several years. 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Alaska Airlines Travel Experience Hub https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/1bef8ee1-6df6-499b-b473-797945a689a8/TE-15.jpg Amstk - Alaska Airlines Travel Experience Hub https://www.amstk.com/work/as-route-map monthly 0.5 2022-07-21 https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/a03d4a92-4130-474c-b203-0a70ee0f0a5a/RM-hero.jpg https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/91039b9b-d442-44cf-8c02-51ed4cfa652f/RM-6.jpg https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/2f992723-e83b-416e-a592-aa8a4f4e0213/RM-7.jpg https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/1658206597050-E38WS5CH3M1BLVORD9JO/RM-1.jpg Amstk - Alaska Airlines Interactive Route Map https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/1658206648334-FBTWDBHETBRBZ3BE8CR0/RM-2.jpg Amstk - Alaska Airlines Interactive Route Map https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/1658206692626-6WKN2ZZGF8A0D69VP6BR/RM-3.jpg Amstk - Alaska Airlines Interactive Route Map https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/1658206730267-MXGIY52JU9DZ7JY65QJI/RM-4.jpg Amstk - Alaska Airlines Interactive Route Map https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/1658206746199-65J6W2FV9X9UHJ99IINW/RM-5.jpg Amstk - Alaska Airlines Interactive Route Map https://www.amstk.com/work/blue-nile monthly 0.5 2022-07-21 https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/b1cece21-7b69-4008-8e42-d467091e0256/BN-hero.jpg https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/b5775833-1004-4a3b-867b-4a0a76fb5bb6/BN-7.jpg Amstk - Blue Nile Digital Marketing https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/c81bc4f6-5ba3-41f3-9116-36fc92494f54/BN-1.jpg Amstk - Blue Nile Digital Marketing https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/884c776a-9ff6-499c-a142-74340e43e32d/BN-4.jpg Amstk - Blue Nile Digital Marketing https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/950e58b7-17bf-4cdc-935d-d393f28c06f2/BN-3.jpg Amstk - Blue Nile Digital Marketing https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/9cb759f7-2f6c-4c9c-b32d-35f8c31876b2/BN-8.jpg Amstk - Blue Nile Digital Marketing https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/54cdca3a-1f1d-4eb0-a862-92c49f3608f5/BN-6.jpg Amstk - Blue Nile Digital Marketing https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/32915359-35da-4f7f-a288-5e46b6231c0c/BN-2.jpg Amstk - Blue Nile Digital Marketing https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/71eed684-c212-4979-9588-3d64b1b32f13/BN-5.jpg Amstk - Blue Nile Digital Marketing https://www.amstk.com/work/as-content monthly 0.5 2022-07-21 https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/91ec4017-ad68-477c-956c-6b4bc3e22409/Frame+168.jpg Amstk - Alaska Airlines Content Design System - Alaska Airlines Content Design System product design / UI / design system / content strategy / information architecture Our team was tasked with migrating all of our content pages (1000+ pages) to a new CMS. 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This meant building a robust Figma document to share with the design and content marketing teams, ensuring the adoption of the system for the future redesign of Alaska’s main content. https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/9c33e77b-1e6d-4b4f-a2c7-6a9d0f87a6f7/CDS-13.jpg Amstk - Alaska Airlines Content Design System - Pressure testing After creating the initial foundational elements and templates, I wanted to get feedback from the other designers and content creators around the usability of the templates. I worked with visual designers and content producers to understand which needs were being met, and where there might be opportunities to improve my processes. https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/600b71cd-c1c3-446c-9324-6c6b89329f47/CDS-14.jpg Amstk - Alaska Airlines Content Design System - Workshop My final step to completing the foundational work for this system was sharing out what I had done up until this point. I held workshops with members of several teams to walk through the planning, mapping, and design system creation. 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Alphametrix Monaco Conference https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/97c0340c-0703-4bea-a2a9-317254bb1cf3/AM-5.jpg Amstk - Alphametrix Monaco Conference https://images.squarespace-cdn.com/content/v1/62572045e97a93045be5e25b/452c5ed0-33b8-47dd-837b-cf36135b55b7/AM-4.jpg Amstk - Alphametrix Monaco Conference